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Dynamics 365 for Marketing Functional Consultant (MB-220)

 

Course Overview

Marketing transformation, organization and growth starts here. With Dynamics 365 for Marketing, you can turn prospects into business relationships. Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes and make smarter decisions to maximize your marketing ROI.

This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using the advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights.

Learn all the settings and core functionality within Dynamics 365 for Marketing through custom demonstrations, check your knowledge questions and hands on learning labs.

Who should attend

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Prerequisites

Before attending this course, students must have:

  • An understanding of the basics of Dynamics 365 and knowledge of marketing principles, strategies and procedures

Course Objectives

After completing this course, you will be able to:

  • Configure advanced setting
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Assess sales readiness through lead scoring models
  • Design and create marketing forms and pages
  • Create and manage segments, subscription centers, lists and double opt in
  • Design and create email messages
  • Set up and launch customer journeys
  • View, understand and mange customer insights
  • Set up and manage event planning capabilities
  • Create event messaging, customize the event portal and manage registrations and check ins
  • Design, configure and distribute surveys
  • Review and understand event and survey insights

Course Content

  • Marketing Application Configuration
  • Leads
  • Marketing Forms and Pages
  • Segments and Lists
  • Marketing Emails
  • Customer Journeys
  • Insights
  • Events
  • Voice of the Customer
  • Results
Classroom Training

Duration 4 days

 
Click on town name to book Schedule
Middle East
Europe
Germany
08/10/2019 - 11/10/2019 Munich
03/12/2019 - 06/12/2019 Stuttgart
13/01/2020 - 16/01/2020 Düsseldorf
03/02/2020 - 06/02/2020 Berlin
02/03/2020 - 05/03/2020 Frankfurt
06/04/2020 - 09/04/2020 Münster
04/05/2020 - 07/05/2020 Munich
08/06/2020 - 11/06/2020 Hamburg